After reminds lots of people’s curiosity for ugg boots, Deckers decided do more about that, begain to present ugg boots to those stars exposured most by paparazzis. In 2000, American “talk show queen” Oprah Winfrey was very happy when recieved ugg presented by Deckers, and bought 350 pairs ugg boots to her employees immediately, and in introduced this kind boots especially in her program ” Oprah’s favorite”.
Then, more and more people begain to pay attention to this ugly strange boots, which loved by lots of people. Lots of stars’s whole family begain to wear ugg Australia appear in public, while their photos took on the street appears in the fashion magazines frequently, so effected people’s daily wearing tide casually. Ugg boots’ fashion tide made fashion field could not keep slient anymore, in 2003, as sheepskin boots appeared in Milan and New York’s fashion show, ugg resist people had to admit ugg fashion status formally.
Ugg boots kept fashionable in celebrities had given enough psychological heat to the market. More and more curioused people searched for where could buy a pair of ugg boots. At this time, Deckers begain turning to market to make a topic for ugg boots, they joined hands with American big chain department stores, declared that each Ameircan family were allowed to buy four pairs of ugg boots in Nordstrom. Limited purchasing made people’s curiousness more deeply, immediately, a long team stood in front of the counters, while this was just another ad to attract more people buying.